This video is the first part of my spreadable media project for my Social Technologies module. This post is going to take a small look at the analytics which have been compiled so far.

As of now (4pm December 3rd) the video has had 223 views since late on the 29th of November. This is not a long enough period to have any significant analytics done on the views. At the moment they simply show a peak on the day of posting of 129 compared to the 42 and 23 on the two days after. This shows that the initial social media spread around my networks worked fairly well considering the number of connections on Facebook and Twitter that I have.

The original name of the video was “Father Jack Supercut”. I felt afterwards that not many people would know what a supercut is however the name change happened perhaps too early to have an effect on the view counts as I changed it during the downslope of the social media spread. That said, it is a positive name change.

In terms of the map of my views, Ireland is number one with 91 views and the UK is second with 75. This is to be expected however some interesting spreads go as far as Turkey, Germany, Sweden and Austria. Given the small view counts of one or two a piece I would imagine it was spread by Irish and British viewers to an Irish or British friend in these countries, I would like to see some very significant numbers to consider Father Ted being popular among locals.


Spreadable Media – Real Butter vs. Spread Straight from the Fridge

A stark contrast is my most popular video on my personal YouTube channel which is a small edit of Stoner Rock Kings “Kyuss” where I copied the start of an old version of their songs into the main section of their newer version. This has amassed 22,000 views since 2008 with consistent views of about 20 to 50 per day. For some reason I made it private in 2011.


You can see above that there is an “average” spike of sorts around 2010 when Kyuss announced that they were reuniting for a tour. The 2009 spike could be related if rumours were popping along about it.

Below, happy to see Ireland on the list there however my reason for mentioning this is that I feel that this video shows how popular Kyuss is worldwide. This is different to Father Ted as this would only spread to the Irish and British in general so as a widely spreadable project this Kyuss example is a great one. Over time far beyond the scope of this module it would be interesting to see how the two videos compare.


My third most popular video of 16,000 views is an interesting one. We already know that Kyuss is somewhat popular from above. The below stats are for two drum covers which I did for one of their songs. You can clearly see when I uploaded the updated version which is the second of the following images. There was a substantial decrease in average views, probably due to it not being a very good demo of how to play the songs.


My final analytical example is my drum cover of No One Knows by Queen’s of the Stone Age. Much more popular band and many aspiring drummers, including me, wanting to show off.

I know for fact when I uploaded the video in 2007 I didnt know too much on how to play it, it was more of a “what am I doing wrong” video. The downward trend (see image below) coincides with better drummers uploading their versions. The video reached about 18,000 views before I took it down.

The current drum videos I have up are much less popular songs but are plodding along.


Will I find that Father Ted is the real Irish Kerrygold butter which is difficult to spread or will it be more like a Can’t Believe its Not Butter and slide along the internet toast like this poor fellow on ice.

Further Idea

I have had a second idea relating  to my drum covers. These are videos which I started doing when I was asked how to play a couple of songs, then I did some more and more. What I have decided to do is take two songs which I must admit I tagged badly, take note of their current views and then take note of how they spread from now on.
The two videos are below, both from the same band but one would be more popular as the other. To bring back my blog motto, lets see what happens for the craic.
[youtube=]93 views as of today. More popular and well known song by the band

[youtube=] 602 views as of today. Less popular song (arguable) but more popular from drummers wondering how it is played.

They have actually been publish on the same day according to YouTube so I shall tend to my tags and descriptions and see what happens.

This Post Has 4 Comments

  1. guregor11

    Love your tribute to Father Jack. The first time I saw the episode where Jack is admitted to a nursing home and replaced by junglist fiend Father Finton Stack, as a kid I laughed my *fecking* *arse* off for days!

    Loved Father Ted, it was tragic Dermot died so young. My dad used to look a lot like him actually back in the day! Good luck with the vid!

  2. Helen

    Excellent stuff Rob – interesting analysis especially re: view counts declining as other videos appear and ‘compete’ for viewings. Worth taking screengrabs if you notice movement in your new videos on the YouTube ‘recommended/related’ thumbnails, observing how this also affects view count (if at all).

    1. robkellysound

      Will do. Before I got sick of the videos they were regularly a recommended viewing on the side of the pages for other drum covers and if the song was not as well known as others then they would be there too.

      The concepts for the videos initially was to show a friend how to play some songs and they took off, remembering that a drum cover/how to is not as common.

  3. sharongeorge91

    The video is indeed amusing and lighthearted. The creation of the video with a sense of humor that would engage online participants and hence enable prolific viewing is worthy of keeping note.

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